No reputable news outlet in Albania (such as Balkan Insight or major national broadcasters) has ever published or verified such a video.
In recent years, Inis has focused almost exclusively on directing theatrical plays at the National Theatre of Albania and other venues, often receiving critical acclaim for her creative vision. Inis Gjoni Video Kokaina
The video at the heart of the controversy was an amateur recording, originally filmed on the mobile phone of Gjoni's boyfriend at the time, Arjan Selimi. It depicted the couple in a private, intimate setting. The most shocking element, and the reason the term "kokaina" became permanently attached to the scandal, was the clear documentation of the pair snorting a white powder, which was widely reported in the media as cocaine. No reputable news outlet in Albania (such as
While the law is clear, enforcement can be complex in the digital age. Often, law enforcement focuses on real-world crimes, leaving the promotion of drug use in online media in a gray area, which leads to ongoing debates about legal consequences, fines, or bans for content creators. It depicted the couple in a private, intimate setting
The keyword "kokaina" (cocaine) attached to Inis Gjoni’s name did not originate from traditional media. Instead, it began on encrypted messaging apps (like WhatsApp and Telegram) before leaking onto TikTok and Twitter (X).
Unlike the static videos common in the early 2000s, "Kokaina" felt like a short film, packed with energy and a dark, stylish edge.
Despite the scandal, Inis Gjoni has maintained a high-profile career in the Albanian arts. She is widely respected for her work as a director and has recently been involved in projects such as: : A popular television series.