Appointed as an honorary ambassador for Korean tourism, Sen creates specialized travel content that blends cultural exploration with entertainment. Her international travel diaries function simultaneously as tourism marketing and premium lifestyle content for her global fanbase. Impact on Brand Partnerships and Digital Influence
In 2017, she launched her own clothing label, NUSH, marking her entry as an entrepreneur. Her investment portfolio further grew with Slurrp Farm, a millet-based snacking brand for young children, where she also serves as a brand ambassador. Additionally, she and Virat Kohli have invested in Blue Tribe Foods, a plant-based meat brand, further aligning their business interests with sustainability. In a 2024 funding round, Slurrp Farm raised approximately Rs 60 crore ($7.2 million) with Anushka Sharma as a key backer. This seamless transition from Bollywood star to savvy businesswoman has made her a role model for aspiring entrepreneurs and has solidified her place in publications like Forbes India's Celebrity 100 and Forbes Asia's 30 Under 30. anushka xxx upd extra quality
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Indian YouTube Creators and the Moral Economy of Relationships. South Asian Popular Culture, 18(2), 155–170. Discusses how Indian audiences consume “extra” (non-mainstream, controversial) relationship content.
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Anushka Sharma’s ambition extends well into the world of business and investment. Beyond Clean Slate Filmz, she has strategically invested in several direct-to-consumer (D2C) brands, demonstrating a keen eye for emerging markets.
